As Hawaii reopens to tourists, priority should be placed on leveraging data to stimulate the economy in these difficult times by marketing to individuals with a strong interest in Hawaii. Target markets can range from the 2 million active hula dancers in Japan, to those with second homes and/or businesses in Hawaii. Opportunity also exists in reaching new visitors that will appreciate our culture, heritage, and products by profiling our existing visitor demographic. With data and technology, a data-driven strategy can maximize dollars invested in marketing campaigns and ultimately yield positive results for your business and Hawaii as a whole.
SEEDATA is a leading digital marketing company in Japan, with many international clients. View the session to learn how the Japanese landscape has changed and how to adapt to the changing needs. Consider a digital marketing strategy to reach your intended target.